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Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context.Statistics suggest that about 1 in 5 relationships begin online nowadays.



Online dating presents an effective solution to a serious problem.While dishonesty was slightly less prevalent among the British sample, 44% did admit to lying in their online profile.In both the US and UK samples, dishonesty declined with age.Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times.